Last Updated on 54 seconds ago by Charbel Coorey
In another landmark moment for women’s cricket, the crunch match between Australia and India was played in front of a crowd of 27,163 fans at Lord’s. This is a new world record for any Women’s T20 World Cup group match.
Australia, courtesy of an outstanding partnership between legends Ellyse Perry and Ash Gardner, won by six wickets. The result means India are eliminated from the World Cup, much to the disappointment of the majority of fans in attendance.
27,163: Record crowd for a group match at a Women’s T20 World Cup
Virat Kohli, Anushka Sharma and Ravi Shastri were among the spectators at Lord’s. They, along with 27,000+ others, witnessed India reach a competitive 170/4 thanks mainly to Harmanpreet Kaur’s excellent 27-ball 56. However, it wasn’t enough in the end.
The strong crowd is another example of the growth of women’s cricket. It also coincides with sponsorship opportunities for brands given the strong viewership on television and digital platforms.
Before the tournament, JioStar unveiled a strong roster of commercial partners for the tournament, including Google Gemini, Herbalife and adidas.
“Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025,” said Anup Govindan, Head of Sales – Sports at JioStar, as quoted by Sportsmint.
“The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base. The participation of brands across diverse sectors and categories that have never before been associated with women’s cricket is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve.”
