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HomeCricket NewsIPL 2020 viewership up by 28%: Report

IPL 2020 viewership up by 28%: Report

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Last Updated on 4 years by Charbel Coorey

IPL 2020 viewership & ratings up by 28%: Report | IPL 2020 viewership goes up by 28% compared to last season

The 13th edition of the Indian Premier League has witnessed a growth in viewership by 28% as compared to last year’s season. Considering that 2020 has begun with a bumpy start due to the covid-19 outbreak, the hype of a live sports event helped the TRP rating.

According to Hindustan Times report, Atul Wassan, former Indian cricketer, and now cricket analyst, said, “I had predicted this will happen. People were starved of live action, any sports. We are so used to watching live sports, and this is the best reality show in the world! Other reality shows are also scripted now. For so long, people were just cooped up in the lockdown. Live sports gives you that kind of release.”

The latest Broadcast Audience Research Council (BARC) data says that season 13 of Indian Premier League (IPL) recorded 7.0 billion viewing minutes were registered for the first 41 matches which aired across channels in the last five weeks.

Trade expert Taran Adarsh agreed to the theory that lack of movies in the theaters added to the benefit of the TRP growth of IPL 2020. Talking to HT media, Adarsh said, “People had no entertainment, and of course OTT platforms were there, but cricket is everyone’s favourite. Though people have always watched that, it was more this time around. Everyone was sitting at home,” he says.

Wassan also added that even if one percent of the population was not on the ground, 99% watch TV viewers across the world. “They look forward to watching a new game every day. I was crying out loud that nothing is happening, people were thirsty. Once everything is back to normal, people will again have options of football and everything, then they will choose one”, he said.

Written by Anjali Jha. Follow Anjali on Twitter today.

Charbel Coorey
Charbel Cooreyhttps://cricblog.net
Charbel is the owner & founder of cricblog.net, based in Sydney, Australia. He started the website to fulfill his love for the game of cricket. Charbel has been featured on other publications including OP India, Times of India, and The Roar, among others. He is also a keen fantasy sports player. Charbel has also had the privilege of interviewing cricketers on the CricBlog TV YouTube channel, including James Neesham, Rassie van der Dussen, Andrew Tye, Shreyas Gopal, Jaydev Unadkat and Saurabh Netravalkar: https://www.youtube.com/@cricblogtv For any story tips or questions, you can contact Charbel at charbelcoorey@cricblog.net.

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