Last Updated on 4 years by Charbel Coorey
Cricket Australia and Dettol have joined hands to develop hygiene protocols for the teams, support staff, and cricket community. The four-year contract which starts this summer will create a safe zone for players returning to grounds, ovals, and backyards. According to the official statement by Cricket Australia, Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the World Cup-winning Women’s International team, for the next four years.
“We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser. Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer. Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioral change into schools, clubs, and communities through cricket”, Nick Hockley, Cricket Australia Interim CEO.
Due to Covid-19 outbreak, it has become important to give emphasis to these measures and educate the cricketing community on the role that they play in stopping the spread of germs so that the sports can be enjoyed to its fullest along with spectators and families.
“We’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play, to participating in games ourselves through community clubs. Our partnership with Cricket Australia will help to embed important hygiene habits into the lives all Australians as we enter the new normal. At Dettol, we are dedicated to protecting the moments that matter most to Australians, having done so for over 80 years. It’s important that we all continue to play our role as industry leaders to cement important hygiene practices in all Australian’s working together as a nation to protect tomorrow”, Dave Rankine, Regional Director for RB Health ANZ, owner of the Dettol brand.
Written by Anjali Jha. Follow Anjali on Twitter today.
