Last Updated on 6 months by Charbel Coorey
Fans in Australia will require a Prime Video account to watch the 2024 T20 World Cup. Prime Video, owned by Amazon, has exclusive rights to this tournament, which will be held in the West Indies and United States of America from June 2 to June 30.
This means fans cannot access the tournament either via Free-to-Air or Foxtel, the two main broadcasting avenues in Australia across a number of decades.
In fact, Prime Video has secured rights to all major men’s and women’s international events until the end of 2027. In their official press release, Amazon specifies the tournaments:
- ODI World Cups
- T20 World Cups
- U19 World Cups
- Champions Trophy
- World Test Championship Finals
“Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video,” said Hushidar Kharas, Head of Prime Video in Australia and New Zealand.
Shift to streaming for the T20 World Cup represents big change for Australia fans
Whether it’s Channel 7, Channel 9, or Foxtel, fans in Australia have become accustomed to how they consume cricket. The shift to Prime Video represents a big change, and coupled with the timezone challenges, marketers need to work round the clock to ensure fans are aware of the 2024 T20 World Cup during the middle of footy season in the country.
Media analyst Steve Allen says Prime Video winning the rights to 448 live games over the next 3-4 years is an opportunity for Amazon to then look at other sports.
“T20 Amazon Prime’s cricket deal was opportunistic, whilst competitors were focusing elsewhere,” he said to Yahoo Sport Australia.
“To me this is clearly a toes-in-the-water testfor a commercial model of securing live sport broadcast here and elsewhere. If it is profitable (and is) boosting subs, Prime will look at other live sports.”
How much does it cost to get an Amazon Prime Video subscription?
Fans without an Amazon Prime subscription can take advantage of a 30-day free trial that can see them through from the start to end of the 2024 T20 World Cup. After the free trial period ends, the cost is either AU$9.99 per month of AU$79 per year with the option to cancel anytime.
The tournament will kick off with co-hosts USA taking on Canada in Dallas. Australia’s first match is against Oman on Thursday 6th June at 10:30am EST.
