Last Updated on 4 years ago by Charbel Coorey
Cricket News: ICC to discuss how fans can watch cricket in the USA | USA cricket media broadcasting rights update for 2024-31
The International Cricket Council (ICC) is set to explore the American market to hold talks with future broadcasters in the region.
Officials from the ICC will fly down to conduct negotiations given that United States of America (USA) is considered to be the third-biggest cricket market in the world after India and the United Kingdom (UK).
How fans can watch cricket in the USA: ICC to meet with major broadcasters
Senior ICC executives Anurag Dahiya and Sunil Manoharan will be in talks with the likes of NBC, ESPN, CBS, Willow TV, Viacom and Amazon in the USA, Cricbuzz reports.
ICC will be particularly looking to rope in NBC as the global governing body is planning to be a part of the Los Angeles Olympics in 2028. NBC is the Olympics broadcaster in the USA and their take on cricket will be closely monitored.
Also read: USA can compete with full member nations in the next 4-5 years – Saurabh Natravalkar
Meanwhile, Dahiya and Manoharan will meet officials of ESPN and Willow TV at Connecticut and New York respectively. They will also interact with the American Cricket Enterprise (ACE) in San Francisco.
The ICC is slated to announce the American tender for the media rights from 2024-31 cycle soon. Its sale is slated to be rounded up by the end of October as ICC looks to cover the key cricketing regions like South Africa and Australia-New Zealand towards the end of this year.
As per the latest tender, ICC is allowing bidders to buy the rights for a period of both four years and eight years. They can also stake claim for TV and digital rights separately and also as a composite bid. The ICC has even divided the men’s and women’s rights in order to further promote the latter.
