Last Updated on 3 years by Charbel Coorey
Cricket News: Saudi Aramco, 2nd most valued company after Apple, now a IPL sponsor | Saudi Aramco title sponsor of Orange and Purple Caps
The Indian Premier League (IPL) has landed another sponsorship coup, with Saudi Aramco now the title sponsor of the league’s Orange and Purple Caps. The Orange Cap is awarded to the highest run-scorer in an IPL season, while the Purple Cap is handed to the highest wicket-taker. Ruturaj Gaikwad and Harshal Patel won the respective honours in IPL 2021.
Saudi Aramco is the world’s largest oil company and only sits behind Apple among the world’s most valuable companies. According to Times of India, the awards will now be known as the Aramco Orange Cap and Aramco Purple Cap.
Saudi Aramco joins IPL as the league sells all its sponsorship slots
The news comes ahead of the IPL 2022 season which now has 10 teams competing. The BCCI sold new franchises Lucknow Super Giants and Gujarat Titans for a whopping Rs 12,715 crores (approx. US$1.7 billion) combined in October 2021.
On top of that, the BCCI has officially sold all its IPL sponsorship spots for the first time ever with Aramaco coming on board for Rs 65 crores (approx. $US9.36 million) per year.
Last week, Rupay, a financial services company, signed a two-year deal as an official partner for Rs 75 crores (approx. US$10.8 million) a year. Last month, Indian food ordering and delivery provider Swiggy signed a deal worth around Rs 65 crores (approx. US$9.36 million) per year. The likes of Cred, Unacademy, and Dream11, who were title sponsors in 2020, are already on board.
All sponsorship spots will bring in nearly a huge 1,000 crores (approx. US$144 million) in revenue, which makes the 2022 edition an extremely viable one financially.
The tournament will kick off on March 26, with the tournament to be held in Mumbai and Pune. Chennai Super Kings are the defending champions, and will begin their defence against Kolkata Knight Riders at the Wankhede Stadium.
